Working on content for your blog

This post is about filling your blog with content. Writing is a skill that you need to learn. You don't need a degree in a language, but you do need to communicate effectively.

What To Blog About
This may seem superfluous. You obviously have something to share with the world, otherwise you wouldn't be blogging.

My main blog, The Necro Files, started because I work in retail. I have many reviews I had written for customers as a guide. I am very passionate about my CD and DVD collection, so writing about it comes naturally. That's a very important ingredient - passion! The other important ingredient is knowledge - blog about something you know.

• blog about something you are passionate about


• write about what you know. This is an important writing tip. It goes for fiction too. Best-selling authors like Stephen King and John Grisham emphasise this point.

Something idiotic you will note about metablogs is that they tend to have the same content. See what Pro Blogger posts. Google the topic a day later, and chances are you would get 10 hits, all with exactly the same content. This reeks of retardation. You have a brain. Use it. Do you let someone carry you, even if you have legs that can walk?

I was apprehensive about starting another blog about blogging, since there are so many around. One thing I can say about my main blog, The Necro Files, is that there aren't many like it around (for better or worse!). Which brings us to the next point:

How To Blog About It
What I recommend is that you find a Unique Selling Point (USP) for your blog. Being passionate about what you are blogging about makes it much easier to blog about it. Where there is a will, there is a way. Finding an USP for your blog does not help so much to find content, but it does help to set your blog apart from other similar blogs.

This does not mean you need to be completely original. Just add an edge to your blog your readers will not be able to find anywhere else. An USP should lead to a unique reader experience.

• write with passion. Find a topic you are passionate about for your blog.


• find an USP for your blog


• learn how to write for the Internet

In the next post, I will deal with how to write for the Internet.
The next post assumes you already have somewhere to blog and you already have something to blog about.